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Digital Marketing
Become a marketer who can plan, run, and prove a campaign actually worked.
4 Weeks₦40,000₦65,000
Next Cohort Starts February 1, 2027
A foundations track across paid ads, search, email, and content, for anyone who wants to understand digital marketing end to end before specialising further.
Does This Sound Like You?
- You post content but have no real strategy behind it
- You don't know which marketing channel is actually worth your time
- You can't tell if a campaign is working or just spending money
- You've been asked to "run the marketing" but never actually been taught how
- You want to work in marketing, but every entry-level job asks for experience you don't have
- You can talk about marketing in theory, but you've never planned and run a real campaign end to end
Before
- Posting without a strategy
- Unsure which channel is worth the effort
- No way to prove a campaign actually worked
- Feeling locked out of marketing roles for lack of "experience"
After
- A real, structured marketing plan you built yourself
- Confidence reading campaign performance
- A finished campaign you can show in an interview or to a client
- Clarity on which channel to focus on and why
Our Curriculum
Week 1
Marketing Foundations & Strategy
- How digital marketing actually fits together
- Defining an audience and a channel strategy
- Setting goals a campaign can actually be measured against
Week 2
Search, SEO & Paid Advertising
- How search engines rank content, and on-page SEO basics
- How Meta Ads and Google Ads work at a foundational level
- Setting a budget, targeting the right audience, and reading a campaign report
Week 3
Email Marketing & Analytics
- Building a simple email funnel and writing emails people actually open
- Reading marketing analytics without guessing
- Turning numbers into a clear next decision
Week 4
Internship Week: Apply What You've Learned
- Plan, run, and report on one real or simulated marketing campaign end to end
- Get hands-on practice applying SEO, paid ads, and email strategy together
- Present your finished campaign plan for feedback
Who This Is For
GraduatesJob SeekersSmall Business OwnersEntrepreneursFreelancers
No prior marketing experience required.
Schedule & Format
Weekday classes: Mondays and Thursdays, 7-9 PM WAT.
Practical, case-based, real campaign projects.
Career Outcomes
- Digital Marketing Executive
- Marketing Coordinator
- Growth Marketing Assistant
- Social & Paid Ads Assistant
Top Industries Hiring
E-commerceConsumer BrandsAgenciesSmall Business
Why You Should Join
Practical, case-based learning
Hands-on with real industry tools
Expert-led live sessions
One-on-one mentorship and support
Personalized feedback and guidance
Career placement assistance
Thriving professional community
Job readiness and preparation